Marketing and Tech Trends

Optimizing Meta Descriptions to get Clicks

And meta descriptions can’t just be short – they also have to compel readers to action. They’re one of just two factors searchers use to decide if your content is worth their precious click.

High-Tech Imaging to Make Outdoor Advertising More Effective

What if digital billboards had eyes and brains? Synapslabs is using high tech imaging and machine learning to make outdoor advertising relevant.

WTF is marketing mix modeling?

The job of the CMO has become even more challenging.

Beware marketing paralysis

While this may be a new week, markets are still being driven by the same fear and anxiety as last

Tech and Marketing Trends - What is Marketing Mix? The job of the CMO has become even more challenging. More and more, success is tied to hard metrics like financial results. CMOs are having to show how various advertising and marketing tactics led someone to purchase their company’s product, as well as whether they drove softer metrics like

2022 will be a year of continued change in the digital marketing space. Here are 10 trends to leverage.

Digital marketing has become a major part of the small business world, and technology trends shape the strategies that will be most effective for reaching your target audience.
Providing more authentic content, offering chatbot service, optimizing for voice search, making the most of social media marketing, and creating an engaging user experience are some key trends to follow in 2022.
You'll need to thoughtfully determine which trends provide the greatest benefit to you, as well as which trends you should avoid based on your business.
This article is for small business owners and digital marketers who want to know about major trends and what to focus their marketing efforts on in 2022.

While many principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly over time. Newspaper advertising was once commonplace. Now, digital advertising and artificial intelligence play critical roles in the marketing tactics of businesses.