How to Create Viral Content in 2020

Get a head start on your marketing strategy in 2020 by creating viral content. Viral content creation isn't easy, but your social media and blog posts have a better chance of successfully going viral by using the strategies in this article.

Viral Content Creation

A new year means new opportunities for your business to connect with their audience through content. Now is the time create and share your best content so that your brand stands out. There are no guarantees when it comes to making content go viral or everyone would be doing it. However, there are common characteristics that you can utilize in your content creation.

What makes a post go viral?

People share content on social media because they have an emotional reaction and want to share that experience. Sharing content is also a way for people to define themselves in virtual spaces. It showcases a person's stance on different topics and makes people feel like they are part of a movement. By creating content that makes people develop such feelings, a business can create the best scenario for their content to go viral in 2020. Here is a list, in no particular order, that will help you in creating viral content for your business

  • Long-form Content
  • Content Management System
  • Emotional Content
  • Video Content
  • Authenticity
  • Contests
  • Influencer Outreach
  • Content Structure

Creating Long-Form Content

Today, more individuals than ever before go to sites and gain access to info on their cellphones. So, it appears natural to create short-form content for smaller screens. It is much easier to read, and you get the appropriate info straight.

Nevertheless, in reality, long-form content gets more shares than short-form content does. Long-form material typically includes complete, in-depth and valuable information. Such content including over 3,000 words is unusual, and people view long-form material as having more value. Create long-form material instead of focusing on numerous smaller pieces and you're more likely to make it go viral.

Content Management System

Your website plays a central role in hosting material. It's important to utilize a robust content management system to create your site and posts.

Utilizing a WordPress platform is among the best things you can do for your company. It makes content creation easy and also integrates with several plugins. WordPress powers 14.7% of the top 100 websites, so it's a dependable platform to build your website and content.

Use plugins that make it simple to share posts from the website to social media directly. You can also integrate WordPress with e-mail marketing plugins and analytics tools to monitor your posts' traffic.

Emotional Content

Emotions play an important function in making content go viral. Create short articles, videos and images that trigger emotions. Sensations such as hope, humor and pleasure are positive and motivate people to share material.

You can also build enjoyment with a giveaway contest. Another fantastic idea is to establish content based upon popular vacation styles. This builds on the spirit of the season and produces positive associations with your brand.

Attempt to elicit sensations and to get a great response from clients. This will improve the shareability of your material.

Visual Video Content

Videos and images break up the dullness of a page and likewise communicate crucial info. Add visuals such as pictures, videos and infographics to your content. A post is most likely to go viral if it has an image or a video attached to it than if it includes only text.

Infographics are popular and have the most prospective to go viral. They compress numbers, statistics and other complicated info into a graphic image. Since infographics load heavy information into an easy-to-consume format, they are an essential material type to develop.


It is very important to produce material that evokes trust in your brand. You can develop a viral story by focusing on genuine people and real issues in life. It's important to use genuine stories that highlight your worths. This provides you the chance to demonstrate how your company satisfies the obstacles and hopes people have.

Authentic material showcases vulnerability and stability. It makes your organisation more relatable and can develop more presence.


Contests and free gifts are also kinds of interactive material that have the potential to go viral. Companies can even develop giveaway contests by asking users to co-create content and products. Your audience can also produce concepts for your business.

Starbucks' White Cup Contest is an example of the audience being asked to co-create with the business. People decorate Starbucks' iconic white coffee cups and share them online using hashtags.

Utilizing hashtags, producing giveaways and trying various material formats are all ways to increase shares online. Try different techniques and perform A/B screening to see what works.

Reach Out to Influencers

A terrific way to multiply the number of people who see your content is to deal with influencers. Individuals who follow influencers take their posts seriously and count on them for quality material.

You can deal with an influencer who pertains to your domain and ask to share your material. This can have an effective impact on your brand's visibility and drive traffic to your website. You can likewise leverage an influencer's reach to get more members for your membership site.

Content Structure

When making material, ensure that it's focused on a specific topic and angle. Prevent broad issues that do not use anything informative or brand-new. These tips are exactly what any SEO company would advise for content structure

Usage heading tags to divide your material into smaller sized sections that make it much easier for users to comprehend it in a look. Develop a title that hooks people in when they first read it. Your content will not go viral unless it has a compelling title.

Structure your content into little, easy-to-read paragraphs. Make it possible for people to scan your content first and get the information they require. Add images to enrich your product.

Viral Content Creation Overview

Ultimately, there's no single recipe that's guaranteed to make a post go viral. But all viral material has particular components that you can use to increase the chances of your own content going viral.

It's helpful to understand what encourages individuals to share a post. You can attempt various approaches to make your material go viral. In the end, it's special and compelling content made with care that gets the most attention.

Concentrate on top quality material, and you'll be rewarded with engagement online.

View a Teaser on the current SEO Course from Holly Starks